LifeStyles Condoms
LifeStyles /// Ode to Diversity
Challenge
Find a communication channel for LifeStyles condoms that is capable of reaching a young target group worldwide with a very limited budget.
Solution
Spotify. Because music and love are simply inseparable. We have established a global LifeStyles Spotify channel and developed special playlists, e.g. "Ode to Diversity". The special thing about it: If you read the song titles from top to bottom, a manifesto against gender discrimination is revealed.
Further Playlists
Outcome
We have organically reached over 1,000,000 lovers around the world and our positive message has been heard, shared and loved by thousands. (USA, China, Brazil, Great Britain, France, Italy). And that for 0 Euro buy-outs.
Partner
| Lead agency | +KNAUSS |
| Media | SPOTIFY |
