Skin Stories
Skin Stories /// Because tattooed skin is a different story.
Challenge
Brand building and establishment of the new skin care category tattoo care in the highly competitive FMCG market and first brand launch in the Beiersdorf universe in 33 years.
Solution
In an integrated campaign, we raise awareness of the special care needs of tattooed skin. With infotainment formats such as digital “ink tanks”, we show how tattooing can be made better and safer. To protect the beauty of tattoos - and the personal stories behind them.
Because tattooed skin is a different story.
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Our Purpose
Making tattooing better and safer.
For tattoo artists
by sharing expertise in skin, tattoo colors, techniques and care.
For tattooed persons
through care products, education and commitment to new quality and safety standards.
Our Expertise
We have created an Expert Circle of tattoo artists, dermatologists and skin care specialists. This concentrated know-how has not only led to the unique InkGuard Technology®, but also to an infotainment universe including the web series Ink Tank.
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Our Communication
With Skin Stories we accompanied the first brand launch in the Beiersdorf cosmos in 33 years.
Partner
| Lead agency | +KNAUSS |
| Innovation agency | facts+stories |
| Media agency | Carat |
| Digital agency | BOOM |
| PR agency | Silk Relations PR |
| Film production | MyPony |
| Music production | Die 2wei |
