SKIN STORIES
CHALLENGE
Establish a whole new skin care category in the highly competitive FMCG-section: Launch the new brand and first care product range for tattooed skin: Skin stories.
SOLUTION
In an integrated campaign, we raise awareness for the special care tattooed skin needs.With infotainment formats such as digital „ink tanks“ we show how to make tattooing better and safer. In order to protect the beauty of tattoos – and the personal stories behind them.
Because tattooed skin is a different story.
