SXWELL

SMART IS SEXY

ANSELL /// Smart is Sexy /// Cannes

Challenge

Unite and reposition the worldwide Ansell “Motherbrands” (Lifestyles, Blowtex, Manix, Mates, Akuel, Unimil, Jissbon) as the most aspirational sexual wellness brand for millennials in each market – using mainly digital channels as the vehicle.

Solution

“Smart is Sexy”. Instead of talking about “sex clichés”, engage with the audience by redefining what sexiness nowadays really means to them. By developing content that leverages the specific mechanisms of Facebook and YouTube, we effectively make our audience stop, listen, and interact with us.

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ZERO /// DARE TO BE CLOSER /// #1 - DARE TO SHARE A SECRET
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BLOWTEX ZERO  /// DARE TO BE CLOSER /// #2 - OUSE DESBLOQUEAR SEU CELULAR
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ZERO /// DARE TO BE CLOSER /// #3 - DARE TO BE HONEST
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ZERO /// DARE TO BE CLOSER /// #4 - DARE TO TRUST A FRIEND
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ZERO /// DARE TO BE CLOSER /// FACEBOOK TEASER POST
ZERO /// DARE TO BE CLOSER /// INSTAGRAM STORYTELLING