Payback
Payback /// App, App, App!
Challenge
Launch of the new Payback Mobile App in Germany, which allows users to collect premium points, receive additional discounts and pay by cell phone.
Solution
Everything goes app, app, app! We use one of the most legendary 80s pop songs and rewrite the lyrics so that the functions of the app get into the heads and hearts of all Germans.
Play
Everything goes App, App, App!
Outcome
A humorous campaign that sticks the new offer in the minds of the target group like a catchy tune.
