NIVEA
NIVEA /// Hallo 2017
Challenge
An integrated campaign for the biggest NIVEA promo offer at the beginning of the year, that covers the entire product range.
Solution
Hello 2017, Hello Nivea. Instead of just focusing on the promotion itself, we let people say “Hello” to their new year and all the moments when Nivea products can make a tangible difference.
Play
Integrated campaign.
Outcome
A relevant, insight-based, promotional communcation package that sells while still embodying the Nivea feeling. Sales increase at the beginning of the year and high user numbers of the digital coupon system. Nomination for Beiersdorf’s internal Production Efficiency Award 2017.
