8x4

let's be honest

8x4 /// "Mal ehrlich" /// TVC 2015

Challenge 

Attract new customers to 8x4 by positioning it as a modern and aspirational brand for female millennials. 

Solution

The best version of yourself. We position the brand as a truthful and authentic partner that doesn’t change you, but gives you the confidence to succeed in life – just as you are.

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