NATURAL AMERICAN SPIRIT

That's the spirit

Natural American Spirit /// "That's the Spirit!"

Challenge 

Defend the Natural American Spirit position as the original additive-free tobacco brand in a growing market of mainstream copycats. 

Solution

That’s the spirit. Introduce the new organic-tobacco offer as a unique point of differentiation from the competition and an expression of the pioneering attitude of the brand.

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Natural American Spirit /// Upcycling /// vinyl records & old magazines
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