PAYBACK PAYMENT

App, App, App!

Payback /// "Alles wird App!"

Challenge 

Launch the new Payback mobile app in Germany, which can be used to collect reward points, receive extra discounts, and pay with your cell phone.

Solution

Everything is going app, app, app! We use one of the most iconic 80s pop songs and rewrite the lyrics to get the features of the app into the minds and hearts of all Germans.

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