NIVEA

Hello 2017

NIVEA /// Rundum Gepflegt 2017 /// TVC 2017

Challenge 

Develop an integrated campaign for the biggest NIVEA promotional offer across the entire product assortment at the beginning of the new year.

Solution

Hello 2017. Hello NIVEA. Instead of only focusing on the promotion itself, we make people say “Hello” to their new year and all the upcoming moments where NIVEA products can make a tangible difference – from TV, to POS, to digital.

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