JOCHEN SCHWEIZER

You are what you experience

Jochen Schweizer /// Markenkampagne 2016 "Bibliothek" /// TVC 2016

Challenge 

As the European category leader of selling “experiences”, elevate the brand from an occasional voucher dealer to an aspirational, all-year lifestyle brand with a clear purpose. 

Solution

You are what you experience. A brand campaign that cuts through the usual category tonality and dramatizes the benefit of buying experiences vs. material goods, to give people a higher reason to connect to the Jochen Schweizer brand.

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Jochen Schweizer /// Markenkampagne 2016 "Universität" /// TVC 2016
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Jochen Schweizer /// Markenkampagne 2016 Reminder Quad  /// TVC 2016
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Jochen Schweizer /// Markenkampagne 2016 Reminder Tandem /// TVC 2016
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