CHILDREN

ICH GEB' AB

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CHALLENGE

Create a nationwide pro bono campaign for the NGO “Children for a better World e.V.” to raise awareness for the organization and the problem of child poverty in Germany.

SOLUTION

Pocket money, monthly income, acting-salary – everyone can donate a little bit of what they got. With this clear message we created a pro bono poster- and social media-campaign, showing celebrities and children telling what they hand over.

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