Building a brand channel for a the LifeStyles condoms that is capable of reaching out to a young target group worldwide with very limited budget.
Spotify. Because music and making love are not only going together well – they are simply inseparable. So we built up a global LifeStyles-Spotify-channel using special occasions to create playlists with smart extras.
The latest one is called “Ode to Diversity” for May 17th – international day against homophobia, transphobia and biphobia. The clou: If you read the song titles from top to button, a manifesto against gender discrimination is revealed. The "Ode to Diversity-campaign" was successfully published worldwide (USA, China, Brazil, UK, France, Italy).