HIDROFUGAL

DOPPELSCHUTZ SHOWER GEL

HIDROFUGAL  /// Doppelschutz Duschgel /// TVC 2018

CHALLENGE

Extend the expert deodorant brand Hidrofugal into a new category: Shower. Make sure people understand the uniqueness of the product that gives a fresh shower feeling all day long, while being soft to skin.

SOLUTION

From the shower, into the day, into the world: Dramatize the "Don’t sweat it!“-feeling that people get from the revolutionary product benefit in a simple and iconic way.