Hidrofugal

Doppelschutz Deo

Hidrofugal /// Doppelschutz Deo

Challenge

Launch the next extra strong deodorant product "Double Protect“ that works against heat- and stress-sweating without tapping into negative communication that makes the potential user feel sick.

Solution

The next chapter of the highly successful "Don’t sweat it!“ campaign. Dramatize the most stressful and sweat-causing situations with the positive attitude to stay on-top-of-thing no matter what happens.