ZERO CONDOMS

DARE TO BE CLOSER

ZERO /// DARE TO BE CLOSER /// #1 - DARE TO SHARE A SECRET

CHALLENGE

Launch the new thin condoms range "ZERO“ with a challenging idea that differentiates against the "have-better-sex“ marketing activations of competitors in order to create identification with a young target audience that is just starting to have sexual relationships. Make tham feel confident in themselves rather then putting them under pressure to perform in bed.

SOLUTION

"Dare to be Closer“: Instead of talking about the functional (and false) benefit of thinness = better sexual performance, the campaign dramatizes that personal closeness between partners is key and therefore give a true reason why a thin condoms is the perfect match for them. The integrated, global digital advertising toolbox was successfully implemented in Brazil, USA, France and China and further more — engaging with our audience in an unconventional and meaningful way.

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BLOWTEX ZERO  /// DARE TO BE CLOSER /// #2 - OUSE DESBLOQUEAR SEU CELULAR
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ZERO /// DARE TO BE CLOSER /// #3 - DARE TO BE HONEST
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ZERO /// DARE TO BE CLOSER /// #4 - DARE TO TRUST A FRIEND
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ZERO /// DARE TO BE CLOSER /// FACEBOOK TEASER POST
ZERO /// DARE TO BE CLOSER /// INSTAGRAM STORYTELLING