MANIX

Signs of sexy

LifeStyles /// Smart is Sexy ///  Paris Metro

Challenge 

Bring the Manix brand back into the relevant set of the urban audience in France after a long communication absence and a decline in brand equity. 

Solution

Big print is sexy. Introducing the new Manix “Smart is Sexy” brand idea and design via a Metro print campaign that reaches the influential back-to-school audience.

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