8x4

fragrance test

8x4 /// "Deutschland macht den Dufttest" /// TVC 2016

Challenge 

Change the perception of people that the 8x4 deodorant brand is not “premium” and the fragrances are dated to immediately grow sales. 

Solution

Germany does the 8x4 fragrance test. With help of a popular TV star, we convince women of the attraction of the newest 8x4 fragrances by making them test the variants to find their personal match.