ANSELL

Smart is Sexy

ANSELL /// Smart is Sexy /// Cannes

Challenge 

Unite and reposition the worldwide Ansell “Motherbrands” (Lifestyles, Blowtex, Manix, Mates, Akuel, Unimil, Jissbon) as the most aspirational sexual wellness brand for millennials in each market – using mainly digital channels as the vehicle. 

Solution

“Smart is Sexy”. Instead of talking about “sex clichés”, engage with the audience by redefining what sexiness nowadays really means to them. By developing content that leverages the specific mechanisms of Facebook and YouTube, we effectively make our audience stop, listen, and interact with us.

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LifeStyles /// Smart is Sexy /// Drums
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LifeStyles /// Smart is Sexy /// Ice Cream
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LifeStyles /// Smart is Sexy /// Cat
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LifeStyles /// Smart is Sexy /// Rose Petals
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LifeStyles /// Smart is Sexy /// Directors Cut
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LifeStyles /// Smart is Sexy /// "Small Penis?"
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