YOU
+ KNAUSS

To make the 6485 kilometer to Hamburg worth traveling, we should get to know each other a bit better.

Let’s find out if YOU+KNAUSS can be more than just some letters on this page.

Here are 5 easy questions for you to answer. We will give you our perspective to them as well.

Do you think Elvis was a good man?

1
5

No question, we think so too.

Because Elvis was not only a good singer/songwriter, but also one of the early stars who understood the concept of being a brand, giving himself the brand name “The King” and striving to be synonymous with an entire music category: rock ’n’ roll.

If you don’t know what we are talking about, here is a BBC documentary about him.

You probably don’t have a hip to swing, right?

We think Elvis was not only a good singer/songwriter, but also one of the early stars who understood the concept of being a brand, giving himself the brand name “The King” and striving to be synonymous with an entire music category: rock ’n’ roll.

If you don’t know what we are talking about, here is a BBC documentary about him.

Congrats on having a cool dad.

Because we think Elvis was not only a good singer/songwriter, but also one of the early stars who understood the concept of being a brand, giving himself the brand name “The King” and striving to be synonymous with an entire music category: rock ’n’ roll.

If you don’t know what we are talking about, here is a BBC documentary about him.

Are you a risk taker?

2
5

That’s the attitude we are looking for.

We go along with Ray Kroc (father of McDonald’s), who said: “If you are not a risk taker, you should get the hell out of business!” Because without taking risks and challenging the status quo, a company will never develop innovations that are truly meaningful for people and that will grow the market exponentially. You see it happening with brands like Tesla cars, Virgin, Patagonia, Red Bull, Method soap and Chipotle fast food. Sure, you can fail, but that is something we take like Michael Jordan.

Then you should get the hell out of business!

As Ray Kroc (father of McDonald’s) said: “If you are not a risk taker, you should get the hell out of business!” Because without taking risks and challenging the status quo, a company will never develop innovations that are truly meaningful for people and that will grow the market exponentially. You see it happening with brands like Tesla cars, Virgin, Patagonia, Red Bull, Method soap and Chipotle fast food. Sure, you can fail, but that is something we take like Michael Jordan.

Aha, really? That kind of guy?

We agree with Ray Kroc (father of McDonald’s), who said: “If you are not a risk taker, you should get the hell out of business!” Because without taking risks and challenging the status quo, a company will never develop innovations that are truly meaningful for people and that will grow the market exponentially. You see it happening with brands like Tesla cars, Virgin, Patagonia, Red Bull, Method soap and Chipotle fast food. Sure, you can fail, but that is something we take like Michael Jordan.

Do you believe creativity can sell more?

3
5

Ka-ching!

We totally agree. Not only because of the extensive research and smart little book Case of Creativity by James Hurman and the IPA meta study of over 900 cases from 70 categories by Peter Field, which proved that creative work sells better, but we also experience this in the work we do every day. And we have decided to only work with people who agree with this fundamental principle.

Then why are you looking for a creative partner?

We have taken the decision to only work with people who agree with this fundamental principle. Not only because of the extensive research and smart little book Case of Creativity by James Hurman and the IPA meta study of over 900 cases from 70 categories by Peter Field, which proved that creative work sells better, but we also experience this in the work we do every day.

Yeah, you should really hurry up then.

Because we have taken the decision to only work with people who agree with this fundamental principle. Not only because of the extensive research and smart little book Case of Creativity by James Hurman and the IPA meta study of over 900 cases from 70 categories by Peter Field, which proved that creative work sells better, but we also experience this in the work we do every day.

Do your decisions survive longer than 24 months?

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5

Thank goodness!

Because for a company to be successful, brand building has to be based on strategic, not only tactical decisions. We have worked too often with companies that had a 24-month job-rotation system and as a consequence were unable to implement strategic decisions into everyday behavior. We like to work in the way that IBM’s Ginni Rometty explains here – balancing long- and short-term decisions, always building on the brand personality.

Are you sure you are making proper use of your working time?

Because for a company to be successful, brand building has to be based on strategic, not only tactical decisions. We have worked too often with companies that had a 24-month job-rotation system and as a consequence were unable to implement strategic decisions into everyday behavior. We like to work in the way that IBM’s Ginni Rometty explains here – balancing long- and short-term decisions, always building on the brand personality.

You bet we will ask you again!

Because for a company to be successful, brand building has to be based on strategic, not only tactical decisions. We have worked too often with companies that had a 24-month job-rotation system and as a consequence were unable to implement strategic decisions into everyday behavior. We like to work in the way that IBM’s Ginni Rometty explains here – balancing long- and short-term decisions, always building on the brand personality.

If your brand died tomorrow, would people notice?

5
5

Congrats, then you are part of the happy minority.

Because normal people don’t care about brands, as Seth Godin explains here very impulsively. Actually, a survey with more than 12,000 people demonstrates that over 70% of all brands that exist today would not be missed tomorrow . We think people will only miss a brand if its manufacturer gives a true reason why it is on the market, why it makes people and their lives better, and why they should care, rather than only trying to sell people its products.

Well, you are in “good” company.

Because normal people don’t care about brands, as Seth Godin explains here very impulsively. Actually, a survey with more than 12,000 people demonstrates that over 70% of all brands that exist today would not be missed tomorrow . We think people will only miss a brand if its manufacturer gives a true reason why it is on the market, why it makes people and their lives better, and why they should care, rather than only trying to sell people its products.

Well, a dead brand can be a great new start.

And it is not surprising that brands die. Because normal people don’t care about brands, as Seth Godin explains here very impulsively. Actually, a survey with more than 12,000 people demonstrates that over 70% of all brands that exist today would not be missed tomorrow . We think people will only miss a brand if its manufacturer gives a true reason why it is on the market, why it makes people and their lives better, and why they should care, rather than only trying to sell people its products.

OK. Thanks for your honest answers. Do you think these ten minutes of your life were well spent?

Let’s save travel expenses!

Sorry to say, but the chance that we will ever produce great work together is relatively small. This is why we will redirect you to a potential partner…

redirecting in 15

Not too bad!

You’ve given some interesting answers, and we share most of the same values. However, we should meet, have a cup of coffee together, and discuss things further. 
We are too close to throw the baby out with the bathwater. Please feel free to give us a call or shoot us an e-mail.

Jan Knauss
Creative Director and Founder
Thies Schuster
Creative Director and Partner
Matthias Eylers
Strategy Director and Partner

Where have you been all the time?

We can’t believe we haven’t met already and talked about the possibilities to further expand your business. We would like to get in touch with you as soon as possible. Please feel free to give us a call or shoot us an e-mail on how and when to best reach you.

Jan Knauss
Creative Director and Founder
Thies Schuster
Creative Director and Partner
Matthias Eylers
Strategy Director and Partner